So Graphic It Stops Traffic
This is the motto of Tara Khorzad London, a fashion brand based in Catford, SE London. I worked with the founder, Tara, to execute briefs including photography, motion graphics, social media designs, pattern design, brand standards guidelines, and more. The fashion photo shoots featured hand-picked models that fit the brand and are influencers in their own right, as well as flat lay product shots, all for the Tara Khorzad London fashion line during autumn 2019.
Related Work: Photo & Graphics Gallery
Visually, its a Flash & a Bang
The social media collateral, such as motion graphics, Instagram Story Gifs, multi part swiping posts and more, were created for the Tara Khorzad London audience in accordance with the pre-existing branding and voice. They were made to feel exciting, emulating the mood at a club, concert, or festival. All output for this brand is aimed at a young audience who are mostly female or gender non-conforming, interested in music events and creative with their wardrobe and self expression.
Related Work: Gray Whale Gin